Matt Tanner is an cyclist since the early 90s, while also pursuing a career in digital marketing and media after graduating from Purdue University..

And after 15 years of website, graphic design and marketing development, he shifted gears and started a business revolving around bicycles.

Matt shares his love of cycling as a content reviewer at TheBicycleTime.com.

After founding Rollfast, Matt has promoted numerous cycling events, races and most notably in 2019 promoted the Gran Fondo World Tour World Championship event on an international level.

Matt also contracts with several communities to create cycling and bicycling-friendly environments. Later in 2019, his wife joined him to formulate a nutritional drink for endurance athletes, all while balancing his role as a married man, his 5 wonderful kids, 5 amazing grandchildren, and one crazy dog.